Twitter is a social networking platform that allows both individuals and companies to post ‘updates’ or ‘tweets’(text-based posts up to 140 characters) to the Twitter website via a micro-blogging service. This short messaging service supports posting though many mediums including a computer at home or work, a cell phone, a supported instant messaging program, or through a number of other third-party applications.
Users have come up with a number of ways to use the service including the simple reporting of their ’status’, posting articles of interest, sharing news, delivering content as a viral marketing tool along with countless other ways one could utilize a real-time short messaging application.
Facebook is a social networking platform intended to connect friends, family, and business associates on a personal level. Users are able to search and connect with other users by email address, school, university, or by simply entering in a name and location. Once people become friends, they are able to see each others’ profiles including wall posts, contact information, photographs, stories, videos, along with any number of other third-party applications being shared within a profile. Facebook has become the largest social networking site World-wide since it began as a college networking site back in 2004.
Facebook Pages are for Businesses or Brands and allow these entities to connect with customers by supporting the posting of special news, offers, videos, reviews and other applications. Pages also include the ability for customers to ‘like’ your business, leave a message on the Wall, upload related photos, as well as join in discussions with other fans.
Facebook Pages are an integral part of a social media campaign for local companies especially, and support the promotion of discounts or contests while providing an interactive and informational resource to further engage customers.
LinkedIn is the world’s largest professional networking site and allows you to manage your professional information as you connect with trusted contacts. The LinkedIn platform also facilitates the exchange of knowledge, ideas, and opportunities, and at the same time allows you to request introductions to potential clients, service providers, and subject matter experts or collaborate on projects, gather data, and share files.
LinkedIn Groups support the creation of communities for professionals based on experience, common interest, affiliation, and/or goals. Companies, schools, and non-profit organizations alike can extend their brand’s reach while strengthening their brand loyalty with an existing user-base.
RSS Fees allow visitors to stay informed by automatically retrieving the latest content from the sites they are interested in. Customers save time by not needing to visit each site individually while ensuring their privacy without the need to join a site’s newsletter.