In today’s gold-rush adoption of mobile capabilities, organizations are turning to B2C development models to get enterprise-level apps into the hands—and onto the handheld devices—of employees at all levels of the organization. The problem is that B2C methods do not scale to the robust functionality needed for enterprise solutions.
According to Guidelight CEO George Stevens, “The mobile market is still very young, and there are many new vendors who simply don’t have…”
For almost 20 years, I have specialized in the areas of brand and product development, marketing strategy and plan execution, business development, operational process strategy, technology deployment, and enterprise level search engine optimization (SEO) for B2B and B2C organizations. I have a proven track record of directly and indirectly increasing sales, market share and profitability.