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Analytics and Measurement
This is the newest section of the site and still the smallest, so expect it to fill in over time. What is here covers measurement the way I practice it: picking a short list of numbers that map to how the business actually makes money, getting GA4 to record them reliably through its event based model, and reading a traffic report without fooling yourself. If you are trying to work out whether your analytics are telling you anything true, start here.
The one page plan that comes before any tagging, the outcomes worth counting, and the rule that keeps a GA4 property honest.
Sales says referrals, analytics says organic search, and both are right...here is the method that settles it.
Rankings attach to specific URLs, so build the redirect map from a real crawl, check template parity, and verify the tracking before the new site goes live.
Most owners learn who really controls the domain, the analytics and the business listing only when they try to leave the vendor holding them.
The social report undercounts because the deciding conversation happens in the feed...here is what to measure when the click never arrives.
Well, you can. I am about to show you how to find out EXACTLY how much traffic your competitors are…
For over 20 years, I have specialized in the areas of brand and product development, marketing strategy and plan execution, business development, operational process strategy, technology deployment, and enterprise level search engine optimization (SEO) for B2B and B2C organizations. I have a proven track record of directly and indirectly increasing sales, market share and profitability.
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