Email marketing is inexpensive, can complement or be integrated into other marketing efforts, and is highly effective with well-positioned delivery.
Email Marketing is Still Alive and Well!
Relevant, promotional, well-timed (think birthday, holiday or current event related), dynamic and humorous emails all garner great response. Even when emails don't get opened, you've put your brand in front of customers to remind them you're there when they need you.
Analyze any previous email marketing and identify other types of email communications you've had. Essentially, revisiting any lessons already learned.
Customized planning for promotions and offers, along with identifying other opportunities to help support and drive other campaigns.
Identify the best provider and/or identify any account updates or integrations that can be made to help improve quality and streamline the entire initiative.
More about Email Marketing
With social media experiencing such rapid growth in popularity, marketers want to question whether or not email marketing is still effective. What seems to hold true for email marketing success is that it really all comes down to whether or not messages are relevant and/or tailored to suit the recipient.
Email marketing campaigns delivering customized promotions or offers, updates regarding relevant products and services, important industry information they aren't getting anywhere else, along with personalized and well-timed messages all still work extremely well.
For almost 20 years, I have specialized in the areas of brand and product development, marketing strategy and plan execution, business development, operational process strategy, technology deployment, and enterprise level search engine optimization (SEO) for B2B and B2C organizations. I have a proven track record of directly and indirectly increasing sales, market share and profitability.