Pay-per-click (PPC) advertising allows you to hyper-target and quickly generate visitors for only your chosen and most valued keywords.
Make Every Paid Click Count!
My experience in pay-per-click (PPC) advertising goes all the way back to 2001, where in one month I was able to generate 1.1 million qualified clicks spread over 250 different companies. My average cost per click was $0.032 (3.2 cents) without the aid of bid management software.
This includes defining exactly which products should be focused on based on overall market competition and how competitive you are for each product.
This will be a process of building out an architecture for the product categories into relevant target groups, followed by generating prioritized keyword lists.
Cost Analysis & Budget
Create a financial model based on traffic potential, click-through rates, conversion rates and product margin based on market and platform benchmarks.
More about Paid Advertising (PPC)
Paid or pay-per-click (PPC) marketing allows you to quickly populate more real estate for your brand, while being a highly controlled and visible portion of your marketing budget. The data trends also support ongoing adjustments to bids so you are leaning towards the more profitable areas and away from the others others. So, after some fine-tuning, you get a much greater level of predictability than with most other forms of digital advertising and marketing.
PPC advertising also provides the added benefit of allowing you to test demand in different markets/locations, or conversion of specific keywords, or even new prospective products, services or offers. When PPC is done well, it is an investment which yields a timely and predictable return. If you're not populating those prime real estate slots that provide a nice ROI, your competition absolutely will be.