This as a balance between solid technical architecture (no broken links, etc) and content proximity. Content needs to be accessible and properly organized before it will rank well.
We first identify the most popular keywords related to your products and services. We are then able to audit the website content to ensure the right keywords are properly weighted in.
Internal Link Profile
A website's internal link profile should show significance towards pages that contain the most relevant and desired keywords. This has a significant impact on rankings in the search engines.
User Flow Audit
User experience (UX) includes design elements like banners, 'buy now' and 'subscribe' buttons, along with what is above or below the fold. Presentation of these elements affects rankings.
On-site SEO Report
This report is an assessment of on-site details and resources including things like domain details, domain & page authorities, blog metrics, image quality and uniqueness, visitor resources, etc.
Off-site SEO Report
This report will provide a clear picture of the current landscape for the website. It includes current rankings, current traffic sources, social media metrics, referring domains, anchor text distribution, etc.
More about Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is fundamental to long-term business success. Data shows that 80-90% of customers currently research products and services online prior purchase, and that number continues to rise. A website being ranked high in Google will also help drive a perceived quality and value for the user, as long as they see what they were expecting once they arrive.
Search engine rankings as a result of SEO, when done correctly, will act as a bedrock for your business. This is very different from efforts like PPC where revenue stops the moment you stop funding it. Investing in organic SEO is as important as it ever was, if not more so, as SEO remains one of the most important aspects of any organization’s sales, marketing and branding strategy.
For almost 20 years, I have specialized in the areas of brand and product development, marketing strategy and plan execution, business development, operational process strategy, technology deployment, and enterprise level search engine optimization (SEO) for B2B and B2C organizations. I have a proven track record of directly and indirectly increasing sales, market share and profitability.