Social media marketing drives brand awareness and loyalty. It also supports customer interaction to provide insight into needs, wants and trends.
Make Your Customers a Priority!
The goal of social media marketing is to become an influencer. This is ultimately accomplished by developing a well-thought-out strategy to deliver engaging content to increase your followers, leads and sales.
Analyze social network designs and any previous marketing or conversations. Essentially, profile polishing plus revisiting any lessons already learned.
Creation of a customized plan for informative, educational and entertaining content to go along with a plan for products and services offerings.
Make updates to any existing accounts in need, and get new accounts setup for any other social networks that make sense based on the content strategy.
More about Social Media Marketing
Aptly named, social networks most valuable benefits rely on interaction you are able to have with customers. That said, most businesses don't take the time to read customer tweets and status updates to gain the valuable insight. What products are they buying and why, what content inspires them, who do they like and share? You can also connect with complementary, non-competing businesses, thought leaders, and even journalists in your space.
Social media is not only a great way to drive targeted traffic and build relationships, it is also a valuable part of your SEO strategy. Search engines track which websites are consistently earning traffic from social networks, and those sites are rewarded as such with bumps in rankings. This is especially effective when visitors are hitting your money pages.