Conversion Rate Optimization (CRO) is a process to increase the percentage of inbound visitors that take the desired action for a specific webpage and/or convert into customers.
Make the most of every opportunity!
It isn't uncommon for businesses to be spending thousands or tens of thousands of dollars in PPC each month. Imagine improving your overall conversion rate by 20-50% and being able to replace the results of that entire spend with a simple increase in organic conversions.
Increase business without generating more visitors
Save a bunch of money on paid advertising
Boost organic rankings as a byproduct of improved usability
Prioritize website pages based on impact, which is a balance between traffic levels and revenue potential.
Examine Page Content
Checklist the targeted pages for usual suspects, examples include elements like missing security or trust symbols.
Create the Bar
Setting all of the baseline statistical benchmarks for each of the pages to be modified and optimized.
More about Conversion Rate Optimization (CRO)
Most people spend so much time figuring out how to drive more traffic and visitors to their website, they completely forget to make updates and improvements to increase conversion rates for the visitors that are already coming to the website.
One of the best conversion rate optimization factors is that after getting setup to implement and analyze changes, the changes themselves normally don't take all that much time. They do, however, often provide significant results.
For almost 20 years, I have specialized in the areas of brand and product development, marketing strategy and plan execution, business development, operational process strategy, technology deployment, and enterprise level search engine optimization (SEO) for B2B and B2C organizations. I have a proven track record of directly and indirectly increasing sales, market share and profitability.