SEO Website Development offers cost effectiveness over the long-term by increasing traffic and return on investment, while also improving brand credibility.
Develop your website for success!
SEO friendly website design is often a critical part of creating real business success. At a baseline, this includes improved site usability, higher conversion rates, consistent rankings, and a fundamental aim for future growth.
Cost effective ROI via free traffic and lasting results
Increase brand credibility and awareness
Be responsive and combine desktop and mobile authority
Usability and conversion yield exponential results
Define the products and services to be included while understanding profitability, market demand, and how competitive you are for each of them.
Develop a content hierarchy with categories, sub-categories and products/services where each page targets its own highly relevant keywords
Identify the most popular keywords related to each category, sub-category, product and service to gain a high level look at the potential for each of them.
Define the overall prioritization of categories, sub-categories, products and services to create a second-level authority flow link map.
Page Level Templates
Create page architectures and content requirements for each type of page. This take into account page function and intention, along with conversion strategy.
This will include code level modifications and inclusions, the addition of visible content markers and usability assets, and things which fall in-between.
More about SEO Website Development
From an SEO perspective, getting things right in the beginning can save a ton of work and a load of cash further down the road. Having to fix a website that wasn’t originally built with SEO in mind is sometimes a daunting task. In certain cases, decisions that were made in the begging can't easily or functionally be undone without having to consider a massive or complete website rebuild. One simple example of a situation like this would be choosing a sub-domain architecture over a directory based structure.
Search Engine Optimization (SEO) is a long-term initiative and results are very rarely immediate, but the steps you take prior to, during and after launch of a new website will have a huge impact on your website’s ability to rank. These steps and the resulting product are the foundation of your website's potential ability to gain visibility in Google search results for targeted keywords, which is essential to bringing in free traffic, leads and sales.
For almost 20 years, I have specialized in the areas of brand and product development, marketing strategy and plan execution, business development, operational process strategy, technology deployment, and enterprise level search engine optimization (SEO) for B2B and B2C organizations. I have a proven track record of directly and indirectly increasing sales, market share and profitability.